Marketing Tips for Property Sellers

Some simple ideas to make your property more attractive to buyers

Make an entrance – The First Impression

  • Add interest to your doorway with potted plants
  • Pave a pathway to your front door
  • Spruce up your front door with a coat of paint
  • Consider improving privacy by adding a low wall at the front of your house
  • If your hallway is narrow and dark paint it a light colour and add a broad floor runner
  • Invest in a new front door mat

Living in Comfort & Style - Lounge Room

  • Use neutral colours in your living space
  • Use receding colours like blues and greens to make the small space seem larger
  • Find a focus in your room. If you don't have a natural focus, add a feature wall
  • Ensure your carpets are cleaned
  • Ensure marked or damaged timber floors are re-sanded and polished
  • Layout your living area to show how you live there

The Kitchen is often King when selling

  • Fix the floor by lifting old lino and replacing it with new lino, polished floorboards or tiles
  • If your benchtops are scratched or stained, replace them with new laminate benchtops
  • New cupboard and drawer handles will add life to an old kitchen
  • A fresh coat of paint will cover cooking splatters and add life to a drab kitchen
  • Kitchen clutter must be cleared

Soak Up a Sale - Bathroom

  • Your bathroom must be spotless and tiles clean
  • Fix or replace cracked basins, toilets or tubs
  • Air your bathroom before inspections - bad smells are a buyer turn off!
  • Add a little luxury with plump towels, handmade soaps, a plant or flowers
  • Add some boutique bath products
  • If your bathroom is small maximise space by putting the towel rail behind the door

Sleeping In Style

  • Reduce the amount of furniture in small bedrooms to give the impression of space
  • Storage is important - consider adding built-in wardrobes
  • Add a little luxury with fresh linen, puffed pillows and extra cushions
  • Dimmer switches create atmosphere in a bedroom
  • De-personalise your bedroom but add little touches like candles and perfume bottles

Step Outside - Backyard

  • Trim your lawns and weed your garden beds
  • Defining your garden bed borders
  • Add a focal point
  • Give the illusion of space in a courtyard by using large pavers
  • Introduce colour with pots of whatever is in flower

Finishing Touches

  • Ensure all areas have been dusted, vacuumed and place new light globes in all rooms
  • Add colour to neutral rooms through accessories
  • Keep window treatments simple
  • Disguise small windows: hang curtains from the top of the wall not the top of the window
  • Add elegance by extending your curtain drop so it pillows on the floor
  • Don't go overboard with patterned accessories as they create a cluttered feeling